For all of you who think that the world of corporate executives is nothing but a group of capitalists smoking cigars and drinking whisky, it may be time to rethink your notion of what an executive is in today’s world. More and more executives are taking to social media to express themselves, including some of the most celebrated CEO’s such as Richard Branson, Elon Musk, and Aaron Levie.
We’ve already attempted to answer the question “How can I guide my executives on Twitter?” (in French). Today we go back to the basics to take a look at why an executive should be on Twitter in the first place.
1 – TWITTER MAKES EXECUTIVES MORE APPEALING
20th Century Fox
Social media has become an integral part of corporate practice and strategy these last few years. Mastering this platform will gave an executive a leg-up in his professional career; he’ll know the ins and outs of social media, be able to talk about it, and may even have a community (journalists, influencers, general public) that follows him. This factor is likely to be more and more important in the future.
2 – Twitter allows executives to stay in contact
While avoiding getting bogged down in “did you see that video of the cat that got hooked on a fan?” it seems to be more and more important for executives to stay informed in real time on major news events or to follow certain conversations about their brands. Twitter is a great tool for this, and thanks to its simple search tool, it’s easy to follow the news and conversations your audience is having.
3 – Twitter makes executives more accessible
Twitter helps executives to create a universal point of contact. That doesn’t mean that they will become a hotline and respond to everyone, but they will have a way for people to get in touch with them throughout their career. It’s up to them whether to follow up or not.
4 – Twitter helps executives spread their ideas and those of their company
If an executive became an executive, in general it’s because they had some good ideas and a vision. Twitter allows executives to better expose their ideas, the company’s activities, its innovations and its savoir-faire. Go ahead and take a look at how Elon Musk, the CEO of Tesla, uses Twitter. Even if it’s not within the reach of all bosses, his method is effective: 3.4 million followers read his comments, exclusive announcements, and lobbying for the tech sector. It’s his very own private media channel.
5 – Twitter can help executives better manage crises
USA TODAY SPORTS/MARK J. REBILAS
Twitter isn’t always the ideal place to express yourself in the middle of a crisis (Tweets can sometimes get lost in the noise), but it can help in defusing a crisis or reestablishing the truth without having to pass through intermediaries and all the constraints that implies. In addition, Twitter allows executives who want to stay informed to effectively monitor in real time the evolution of a crisis.
In conclusion, there are many advantages awaiting those executives who want to jump in to the world of Twitter, and actually very few disadvantages. If you’d like to get more information on this topic, feel free to contact us here or sign up for our free magazine in French (no spam, we promise).