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10 Numbers that Will Motivate Executives to Get on Social Media in 2016

One word that businesses will keep hearing this year is digitalization. Bringing your company into the digital age involves, among other things, better understanding new trends such as Uber, Tinder (yes, we said it), Slack and the like, and to know how social media is changing our way of communicating. On this last point, a few executives have already gotten started. Why not you?

Here’s 10 figures that will hopefully help you or your executives make the leap onto social media.

(Click on the Tweet button below each stat to share it on Twitter)

For every 100 additional followers on Twitter, an executive will gain on average 264 more yearly mentions on that platform.

Tweet: For every 100 additional followers on Twitter, an executive will gain on average 264 yearly mentions @reputationsquad http://bit.ly/1T1ETuL
Source: Reputation Squad analysis on the SBF 120 (top publicly-traded French companies), October 2015

 

80% of American employees think that using social media enhances their executive’s image as a “forward-thinking, trend-setting leader”

This number is at 67% in the United Kingdom.

Tweet: 80% of US employees think that using social media enhances their executive’s image as a leader @reputationsquad http://bit.ly/1T1ETuL
Source : Brandfog Survey 2014

Just 7 of the FTSE 100 CEOs are active on Twitter

This 7% figure for British CEOs compares to 10% for Fortune 500 CEOs and 11% for French CEOs on the SBF120.

Tweet: Just 7 of the FTSE 100 CEOs are active on Twitter @reputationsquad http://bit.ly/1T1ETuL
Sources: Reputation Squad analysis on the SBF 120, October 2015; The Telegraph, January 2015; Domo 2015 Social CEO Report

10 of the 12 members of Orange’s executive committee are on Twitter (#1 in France)

Although Orange is a formerly state-owned telecommunications behemoth, its executives have taken to Twitter: Orange has more of its top executives on Twitter than any other big French company. 5 of its executive committee members have more than 3,600 followers and CEO Stéphane Richard has more Twitter followers than any other French CEO on the SBF120.

Tweet: 10 of the 12 members of Orange’s executive committee are on Twitter (#1 in France) @reputationsquad http://bit.ly/1T1ETuL
Source: Reputation Squad analysis on the SBF 120, October 2015

32% of Fortune 500 CEOs are active on LinkedIn

This makes LinkedIn the social platform on which CEOs are most present.

Tweet: Just 7 of the FTSE 100 CEOs are active on Twitter @reputationsquad http://bit.ly/1T1ETuL
Source : Domo 2015 Social CEO Report

CEOs of the world’s 50 most innovative companies are 3.25X more likely to be on Twitter than the average Fortune 500 CEO

This statistic makes you think about the role of social media in a successful digital transition, and it’s our favorite one on this list.

Tweet: Just 7 of the FTSE 100 CEOs are active on Twitter @reputationsquad http://bit.ly/1T1ETuL
Sources : Reputation Squad analysis based on Boston Consulting Group 50 Most Innovative Companies – November 2015

30% of Fortune’s Global Most Powerful Women in Business use social media to communicate publicly

The Harvard Business Review has suggested that social media could be an important new communications tool for improving the representation of women in the C-suite.

Tweet: Just 7 of the FTSE 100 CEOs are active on Twitter @reputationsquad http://bit.ly/1T1ETuL
Source: Harvard Business Review – May 2015

Twitter profiles show up on the first page of Google search results for 63% of top executives who have an account.

This means that being on Twitter can help executives better control their search results and even reach people who are not Twitter users.


Source: Reputation Squad analysis on the SBF 120, October 2015

3 FTSE 100 CEOs have more than 20,000 followers on LinkedIn Pulse.

LinkedIn Pulse is a very efficient way for executives to share their ideas with a large business audience.

Tweet: Just 7 of the FTSE 100 CEOs are active on Twitter @reputationsquad http://bit.ly/1T1ETuL
Sources :  Reputation Squad Analysis, FTSE 100, April 2015

On average, French executives have 1,774 followers on Twitter.

This figure will very likely increase in the near future.


Source: Reputation Squad analysis on the SBF 120, October 2015