One word that businesses will keep hearing this year is digitalization. Bringing your company into the digital age involves, among other things, better understanding new trends such as Uber, Tinder (yes, we said it), Slack and the like, and to know how social media is changing our way of communicating. On this last point, a few executives have already gotten started. Why not you?
Here’s 10 figures that will hopefully help you or your executives make the leap onto social media.
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For every 100 additional followers on Twitter, an executive will gain on average 264 more yearly mentions on that platform.
80% of American employees think that using social media enhances their executive’s image as a “forward-thinking, trend-setting leader”
This number is at 67% in the United Kingdom.
Just 7 of the FTSE 100 CEOs are active on Twitter
This 7% figure for British CEOs compares to 10% for Fortune 500 CEOs and 11% for French CEOs on the SBF120.
10 of the 12 members of Orange’s executive committee are on Twitter (#1 in France)
Although Orange is a formerly state-owned telecommunications behemoth, its executives have taken to Twitter: Orange has more of its top executives on Twitter than any other big French company. 5 of its executive committee members have more than 3,600 followers and CEO Stéphane Richard has more Twitter followers than any other French CEO on the SBF120.
32% of Fortune 500 CEOs are active on LinkedIn
This makes LinkedIn the social platform on which CEOs are most present.
CEOs of the world’s 50 most innovative companies are 3.25X more likely to be on Twitter than the average Fortune 500 CEO
This statistic makes you think about the role of social media in a successful digital transition, and it’s our favorite one on this list.
30% of Fortune’s Global Most Powerful Women in Business use social media to communicate publicly
The Harvard Business Review has suggested that social media could be an important new communications tool for improving the representation of women in the C-suite.
Twitter profiles show up on the first page of Google search results for 63% of top executives who have an account.
This means that being on Twitter can help executives better control their search results and even reach people who are not Twitter users.
3 FTSE 100 CEOs have more than 20,000 followers on LinkedIn Pulse.
LinkedIn Pulse is a very efficient way for executives to share their ideas with a large business audience.
On average, French executives have 1,774 followers on Twitter.
This figure will very likely increase in the near future.